Wildfire Advertising Ltd III LCB Depot III 31 Rutland Street III Leicester III LE1 1RE III T. 0116 261 6831 III info@wildfireadvertising.co.uk
Alliance & Leicester Premier21 typeface design
Alliance & Leicester recently launched a new current account for customers aged 21 or under. They provided us a brief to customise their corporate typeface that would compliment the bright, youthful style of the new account literature. The typeface was used on a variety of campaign material from leaflets to brochures and in store displays and websites.
Alliance & Leicester typeface
The typeface itself has a distressed look, reminiscent of a rubber stamp, keeping it youthful, fun and contemporary.
